stross randall the launch pad inside y combinator silicon valley s most exclusive school foe startups
Stross Randall The Launch Pad: Inside Y Combinator Silicon Valley's Most Exclusive School foe Startups
Twice a year, in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs. Months of intense work culminates in Demo Day, when investors and venture capitalists flock to hear their pitches. Any one of them might turn out to be the next Dropbox (class of 2007) or Airbnb (class of 2009). Randall Stross was granted unprecedented access to Y Combinator, enabling a unique inside tour of the world of software startups. He tells the full story of this ultra-exclusive institution, how it chooses the aspiring Mark Zuckerbergs, and how it teaches them to go from concept to profitability in record time. This is the definitive story of a seismic shift in the business world, in which coding skill beats job experience, pairs of undergraduates take on Goliaths and investors fall in love. The Launch Pad is both a gripping narrative and a gold mine of useful insights. 'Stross makes computer programming and angel investing as thrilling as it gets.' Slate 'Stross's account of the best new entrepreneurs and the exciting companies they're building at startup schools is a great read for founders and would-be founders alike.' Marc Andreessen, co-founder of Andreessen Horowitz
1542 Руб.
Eisenmann Th. Why Startups Fail: A New Roadmap for Entrepreneurial Success
If you want your startup to succeed, you need to understand why startups fail. "Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading." (Eric Ries, founder and CEO, LTSE, and New York Times best-selling author of The Lean Startup and The Startup Way) Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready”, founders risk wasting time and capital on the wrong solutions. False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. Speed Traps. Despite the pressure to “get big fast”, hypergrowth can spell disaster for even the most promising ventures. Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise - from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles - Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.
1311 Руб.
Eisenmann Th. Why Startups Fail: A New Roadmap for Entrepreneurial Success
If you want your startup to succeed, you need to understand why startups fail. "Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading." (Eric Ries, founder and CEO, LTSE, and New York Times best-selling author of The Lean Startup and The Startup Way) Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready”, founders risk wasting time and capital on the wrong solutions. False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. Speed Traps. Despite the pressure to “get big fast”, hypergrowth can spell disaster for even the most promising ventures. Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise - from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles - Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.
1311 Руб.
Fadell Tony Build. An Unorthodox Guide to Making Things Worth Making
An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest. Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight: Here's how to think about choosing a job. Here's how to be a better manager. Here's how to approach design. Here's how to start a company. Here's how to run it. Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia. So that's what this book is. An advice encyclopedia. A mentor in a box. But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks. Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.
6349 Руб.
Лайонс Дэн Евангелие от IT. Как на самом деле создаются IT-стартапы
Безжалостно смешно… Disrupted точно описывает лицемерную, полную иллюзий культуру высоких технологий - New York Post (ориг. "Scathingly funny .... Like the show 'Silicon Valley,' Disrupted nails the workings of spastic, hypocritical, delusional tech culture.") "Обязательно прочитайте эту книгу, если вы работаете или занимаетесь инвестициями в сфере технологий и, в частности, высокотехнологичных стартапов". - Fortune.com (ориг. Read this book if you work or invest in tech and, in particular, tech startups…) При помощи своего фирменного остроумия и здравомыслия, Дэн Лайонс, дал нам столь необходимое понимание текущего состояния. - Эшли Вэнс, автор бестселлера New York Times "Илон Маск" (ориг. Using his trademark wit and clear-eyed analysis, Dan Lyons has delivered a much-needed referendum on the current state of Silicon Valley.)
1112 Руб.
Broughton Philip Delves What They Teach You at Harvard Business School
The internationally best-selling business classic that reveals what it's really like to study an MBA at one of the most prestigious institutions in the world. Philip Delves Broughton quit his position as New York correspondent for The Daily Telegraph to take his place on one of the most-coveted and exclusive courses in the world - an MBA at Harvard Business School - to acquire the wisdom reserved for the world's global elite. And what he learns is truly jaw-dropping. From his first class to graduation - encompassing the guest lectures, the Apprentice-style tasks, the booze-luge, the burnouts and the high flyers - Delves Broughton divulges the advice, wisdom and folly he found whilst studying at the most prestigious business school in the world.
3616 Руб.
Garcia Martinez Antonio Chaos Monkeys. Inside the Silicon Valley Money Machine
An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network. Computer engineers use `chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as `high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark `Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital `privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
2989 Руб.
Garcia Martinez Antonio Chaos Monkeys. Inside the Silicon Valley Money Machine
An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network. Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital 'privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
3717 Руб.
Ries E. The Lean Startup. How Today s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
953 Руб.
Ries E. The Lean Startup. How Today s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
953 Руб.
Frier S. No Filter
The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, "No Filter" vividly recreates the rise of the most successful photo app in history: from it's origins in a Silicon Valley coffee shop, to it's unprecedented billion-dollar acquisition by Facebook, to it's founders dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in it's image. This book reveals how.
774 Руб.
Frier S. No Filter
The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, "No Filter" vividly recreates the rise of the most successful photo app in history: from it's origins in a Silicon Valley coffee shop, to it's unprecedented billion-dollar acquisition by Facebook, to it's founders dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in it's image. This book reveals how.
774 Руб.
Kindergarten Learning Pad. Scholastic Early Learners. Learning Pad
Reinforce key Kindergarten learning with this easy carry learning pad from Scholastic Early Learners. With more than 60 tear-away pages of engaging activities, this Kindergarten Learning Pad helps Kindergarteners find school success. Includes activities focusing on the alphabet, phonics, math, science, and more. Features an easy-carry handle and more than 100 stickers. Scholastic Early Learners: The Most Trusted Name in Learning.
1975 Руб.
Reum Courtney, Reum Carter Shortcut Your Startup. Ten Ways to Speed Up Entrepreneurial Success
Think you know how to launch a successful business? Think again. Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they've seen what makes some businesses thrive - and some fail. Now, they draw on what they've learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong - and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.
2617 Руб.
Hoffman Reid, Cohen June, Triff Deron Masters of Scale. Surprising truths from the world's most successful entrepreneurs
What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated. Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories - as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the twenty-first century. Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a 'squirmy no'? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.) Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.
4865 Руб.
Gogol N. A Place Bewitched and Other Stories
Nikolai Gogol was one of the nineteenth century's greatest and most influential Russian writers, a realist whose witty and acerbic observations and his taste for the absurd give his writing its strange, comic voice.Selected from the work of Constance Garnett, one of Gogol's earliest translators, this edition presents a new, exclusive collection of Gogol's short fiction, selected and lightly revised by Natasha Randall. Contextualized by Randall's preface, and full of the wit of Garenett's work, this edition is the perfect introduction to Gogol, and a must for the enthusiast.
990 Руб.