heller michael salzman james mine from personal space to big data how ownership shapes our lives
Heller Michael, Salzman James Mine! From Personal Space to Big Data, How Ownership Shapes Our Lives
Who controls the space around an aeroplane seat: you or the person behind you trying to work on their laptop? Who owns your favourite football player? And why do Facebook and Google want your private data? In Mine! Michael Heller and James Salzman reveal the hidden economic and social rules that guide everyday life, demonstrating that much of what we assume about ownership is wrong. Whether a lost wallet, a playground swing or a London flat, Mine! explores what ownership means and why it governs everything we do.
2271 Руб.
Stephens-Davidowitz Seth Don't Trust Your Gut. Using Data Instead of Instinct to Make Better Choices
Big decisions are hard. We might consult friends and family, read advice online or turn to self-help books for guidance, but in the end we usually just do what feels right. But what if our gut is wrong? As economist and former Google data scientist Seth Stephens-Davidowitz argues, our gut is actually not that reliable - and data can prove this. In Don't Trust Your Gut, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better. Over the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles, from the boring careers that produce the most wealth, to old-school, data-backed relationship advice. While we often think we know how to better ourselves, the numbers, it turns out, disagree. Telling fascinating stories through the latest big data research, Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our lives, and offers a new way of tackling our most consequential choices.
4579 Руб.
Stephens-Davidowitz Seth Don't Trust Your Gut. Using Data Instead of Instinct to Make Better Choices
Big decisions are hard. We might consult friends and family, read advice online or turn to self-help books for guidance, but in the end we usually just do what feels right. But what if our gut is wrong? As economist and former Google data scientist Seth Stephens-Davidowitz argues, our gut is actually not that reliable – and data can prove this. In Don't Trust Your Gut, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better. Over the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles, from the boring careers that produce the most wealth, to old-school, data-backed relationship advice. While we often think we know how to better ourselves, the numbers, it turns out, disagree. Telling fascinating stories through the latest big data research, Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our lives, and offers a new way of tackling our most consequential choices.
2575 Руб.
Stowell Louie Usborne Official Astronaut's Handbook
A funny and fascinating how-to guide for budding astronauts, providing a crash course on what it takes to travel into space. Answers all the big questions about space travel, from “How do rockets work?” and “What do astronauts do all day?” to “How do you go to the toilet on a spaceship?” Explores the technology that astronauts use, from space suits to Soyuz spacecraft, and scientific experiments on the International Space Station, and includes internet links to recommended websites to find out more. With a personal message by the British European Space Agency astronaut, Tim Peake, who spent six months on the International Space Station in 2016, and exclusive insights from the UK Space Agency and ESA who have provided expert advice on this book.
1050 Руб.
Spitzer Michael The Musical Human. A History of Life on Earth
165 million years ago saw the birth of rhythm. 66 million years ago came the first melody. 40 thousand years ago Homo sapiens created the first musical instrument. Today music fills our lives. How we have created, performed and listened to music throughout history has defined what our species is and how we understand who we are. Yet it is an overlooked part of our origin story. The Musical Human takes us on an exhilarating journey across the ages – from Bach to BTS and back – to explore the vibrant relationship between music and the human species. With insights from a wealth of disciplines, world-leading musicologist Michael Spitzer renders a global history of music on the widest possible canvas, from global history to our everyday lives, from insects to apes, humans to artificial intelligence.
3033 Руб.
Astronomy. From plotting the stars to pulsars and black holes
Astronomy traces one of humanity's oldest obsessions. This accessible, fascinating account of discoveries from the times of Palaeolithic star-gazers to current space missions shows how we have come to know so much about the universe. At the same time, unfolding knowledge has opened new horizons to explore. Our understanding of the boundless cosmos has only just begun. Topics include: • Cosmology, from ancient times to the Big Bang • Our place in the solar system • Astrolabes, telescopes, and radio astronomy • Mapping the stars • Space missions and probes • Comets, asteroids, supernovae, and black holes • The unknown, from empty space to dark energy Beautifully illustrated throughout.
1951 Руб.
Foroohar Rana Don't Be Evil. The Case Against Big Tech
A Times Best Current Affairs Book Of The Year The award-winning Financial Times columnist exposes the threat that Big Tech poses to our democracies, our economies and ourselves 'Powerful' Sunday Times Google and Facebook receive 90% of the world's news advertising spend. Amazon takes half of all e-commerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by 10% of companies - the digital titans. How did these once-idealistic and innovative companies come to manipulate elections, violate our privacy and pose a threat to the fabric of our democracy? Through her skilled reporting and unparalleled access, Rana Foroohar reveals the true extent to which the 'FAANG's (Facebook, Apple, Amazon, Netflix and Google) crush or absorb competitors, hijack our personal data and mental space and offshore their exorbitant profits. What's more, she shows how these threats to our democracies, livelihoods and minds are all intertwined. Yet Foroohar also lays out a plan for how we can resist, creating a framework that fosters innovation while protecting us from the dark side of digital technology. 'A masterful critique' Observer 'Insightful and powerfully argued' Daily Mail 'Essential reading ... whip-smart' Niall Ferguson 'Laser vision and trenchant business analysis' Shoshana Zuboff
1563 Руб.
Crawford Matthew The World Beyond Your Head. How to Flourish in an Age of Distraction
From 'one of the most influential thinkers of our time' (Sunday Times): how to respond to today's demands on our attention In this brilliant follow-up to The Case for Working with Your Hands, Matthew Crawford investigates the challenge of mastering one's own mind. With ever-increasing demands on our attention, and with capitalism increasingly invading every space, how do we focus on what's really important in our lives? Exploring the intense focus of ice-hockey players, the flow of a cook in their element, and the inherited craft of building pipe organs, Crawford argues that in order to flourish, we need to return to lives where we establish meaningful connections with objects and the people around us.
2989 Руб.
Veliz C. Privacy is Power
The first book to call for the end of the data economy. Carissa Veliz exposes how our personal data is giving too much to big tech and governments, why that matters, and what we can do about it. Have you ever been denied insurance, a loan, or a job? Have you had your credit card number stolen? Do you have to wait too long when you call customer service? Have you paid more for a product than one of your friends? Have you been harassed online? Have you noticed politics becoming more divisive in your country? You might have the data economy to thank for all that and more. The moment you check your phone in the morning you are giving away your data. Before you’ve even switched off your alarm, a whole host of organisations have been alerted to when you woke up, where you slept, and with whom. Our phones, our TVs, even our washing machines are spies in our own homes. Without your permission, or even your awareness, tech companies are harvesting your location, your likes, your habits, your relationships, your fears, your medical issues, and sharing it amongst themselves, as well as with governments and a multitude of data vultures. They’re not just selling your data. They’re selling the power to influence you and decide for you. Even when you’ve explicitly asked them not to. And it’s not just you. It’s all your contacts too, all your fellow citizens. Privacy is as collective as it is personal. Digital technology is stealing our personal data and with it our power to make free choices. To reclaim that power, and our democracy, we must take back control of our personal data. Surveillance is undermining equality. We are being treated differently on the basis of our data. What can we do? The stakes are high. We need to understand the power of data better. We need to start protecting our privacy. And we need regulation. We need to pressure our representatives. It is time to pull the plug on the surveillance economy. Insightful, terrifying, practical: Privacy is Power highlights the implications of our laid-back attitude to data and sets out how we can take back control.
2200 Руб.
Veliz C. Privacy is Power
The first book to call for the end of the data economy. Carissa Veliz exposes how our personal data is giving too much to big tech and governments, why that matters, and what we can do about it. Have you ever been denied insurance, a loan, or a job? Have you had your credit card number stolen? Do you have to wait too long when you call customer service? Have you paid more for a product than one of your friends? Have you been harassed online? Have you noticed politics becoming more divisive in your country? You might have the data economy to thank for all that and more. The moment you check your phone in the morning you are giving away your data. Before you’ve even switched off your alarm, a whole host of organisations have been alerted to when you woke up, where you slept, and with whom. Our phones, our TVs, even our washing machines are spies in our own homes. Without your permission, or even your awareness, tech companies are harvesting your location, your likes, your habits, your relationships, your fears, your medical issues, and sharing it amongst themselves, as well as with governments and a multitude of data vultures. They’re not just selling your data. They’re selling the power to influence you and decide for you. Even when you’ve explicitly asked them not to. And it’s not just you. It’s all your contacts too, all your fellow citizens. Privacy is as collective as it is personal. Digital technology is stealing our personal data and with it our power to make free choices. To reclaim that power, and our democracy, we must take back control of our personal data. Surveillance is undermining equality. We are being treated differently on the basis of our data. What can we do? The stakes are high. We need to understand the power of data better. We need to start protecting our privacy. And we need regulation. We need to pressure our representatives. It is time to pull the plug on the surveillance economy. Insightful, terrifying, practical: Privacy is Power highlights the implications of our laid-back attitude to data and sets out how we can take back control.
2200 Руб.
Tsushima Y. Of Dogs and Walls
In these two stories, which have never before been translated into English, Tsushima shows how memories, dreams and fleeting images describe the borders of our lives. Penguin Modern: fifty new books celebrating the pioneering spirit of the iconic Penguin Modern Classics series, with each one offering a concentrated hit of its contemporary, international flavour. Here are authors ranging from Kathy Acker to James Baldwin, Truman Capote to Stanislaw Lem and George Orwell to Shirley Jackson; essays radical and inspiring; poems moving and disturbing; stories surreal and fabulous; taking us from the deep South to modern Japan, New York's underground scene to the farthest reaches of outer space.
326 Руб.
Tsushima Y. Of Dogs and Walls
In these two stories, which have never before been translated into English, Tsushima shows how memories, dreams and fleeting images describe the borders of our lives. Penguin Modern: fifty new books celebrating the pioneering spirit of the iconic Penguin Modern Classics series, with each one offering a concentrated hit of its contemporary, international flavour. Here are authors ranging from Kathy Acker to James Baldwin, Truman Capote to Stanislaw Lem and George Orwell to Shirley Jackson; essays radical and inspiring; poems moving and disturbing; stories surreal and fabulous; taking us from the deep South to modern Japan, New York's underground scene to the farthest reaches of outer space.
326 Руб.
Foroohar R. Don t be Evil: The Case Against Big Tech
Google and Facebook receive 90% of the world's news advertising spend. Amazon takes half of all e-commerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by 10% of companies - the digital titans. How did these once-idealistic and innovative companies come to manipulate elections, violate our privacy and pose a threat to the fabric of our democracy? Through her skilled reporting and unparalleled access, Rana Foroohar reveals the true extent to which the 'FAANG's (Facebook, Apple, Amazon, Netflix and Google) crush or absorb competitors, hijack our personal data and mental space and offshore their exorbitant profits. What's more, she shows how these threats to our democracies, livelihoods and minds are all intertwined. Yet Foroohar also lays out a plan for how we can resist, creating a framework that fosters innovation while protecting us from the dark side of digital technology.
925 Руб.
Foroohar R. Don t be Evil: The Case Against Big Tech
Google and Facebook receive 90% of the world's news advertising spend. Amazon takes half of all e-commerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by 10% of companies - the digital titans. How did these once-idealistic and innovative companies come to manipulate elections, violate our privacy and pose a threat to the fabric of our democracy? Through her skilled reporting and unparalleled access, Rana Foroohar reveals the true extent to which the 'FAANG's (Facebook, Apple, Amazon, Netflix and Google) crush or absorb competitors, hijack our personal data and mental space and offshore their exorbitant profits. What's more, she shows how these threats to our democracies, livelihoods and minds are all intertwined. Yet Foroohar also lays out a plan for how we can resist, creating a framework that fosters innovation while protecting us from the dark side of digital technology.
925 Руб.
O'Brien J. How Not To Be Wrong. The Art of Changing Your Mind
THE INTIMATE, REVEALING NEW BOOK FROM THE AUTHOR OF THE BESTSELLING, PRIZE-WINNING HOW TO BE RIGHT Theres no point having a mind if youre not willing to change it James OBrien has built well over a million loyal listeners to his radio show by dissecting the opinions of callers live on air, every day. But winning the argument doesnt necessarily mean youre right. In this deeply personal book, James turns the mirror on himself to reveal what he has changed his mind about and why, and explores how examining and changing our own views is our new civic duty in a world of outrage, disagreement and echo chambers. He writes candidly about the stiff upper lip attitudes and toxic masculinity that coloured his childhood, and the therapy and personal growth that have led him question his assumptions and explore new perspectives. Laying open his personal views on everything from racial prejudice to emotional vulnerability, from fat-shaming to tattoos, he then delves into the real reasons -- often irrational or unconscious -- he holds them. Unflinchingly honest, revealing and funny, How Not to Be Wrong is a tonic for a world more divided than ever and a personal manifesto for a better way of thinking and living. Because after all, if we cant change our own minds well never really be able to change anyone elses.
1151 Руб.
O'Brien J. How Not To Be Wrong. The Art of Changing Your Mind
THE INTIMATE, REVEALING NEW BOOK FROM THE AUTHOR OF THE BESTSELLING, PRIZE-WINNING HOW TO BE RIGHT Theres no point having a mind if youre not willing to change it James OBrien has built well over a million loyal listeners to his radio show by dissecting the opinions of callers live on air, every day. But winning the argument doesnt necessarily mean youre right. In this deeply personal book, James turns the mirror on himself to reveal what he has changed his mind about and why, and explores how examining and changing our own views is our new civic duty in a world of outrage, disagreement and echo chambers. He writes candidly about the stiff upper lip attitudes and toxic masculinity that coloured his childhood, and the therapy and personal growth that have led him question his assumptions and explore new perspectives. Laying open his personal views on everything from racial prejudice to emotional vulnerability, from fat-shaming to tattoos, he then delves into the real reasons -- often irrational or unconscious -- he holds them. Unflinchingly honest, revealing and funny, How Not to Be Wrong is a tonic for a world more divided than ever and a personal manifesto for a better way of thinking and living. Because after all, if we cant change our own minds well never really be able to change anyone elses.
1151 Руб.