20th century alcohol
Steven Heller. 20th Century Alcohol & Tobacco Ads. 40th Ed.
Пороки или добродетели: выпивка и курение предоставили маркетологам продукты, которые можно превратить в визуальные пиршества. В этом пышном сборнике рекламных объявлений мы исследуем, как изображения этих товаров варьировались от элегантных до необычных, показывая, как производители подталкивали своих клиентов на протяжении 20-го века впитывать и вдыхать. Алкогольные и табачные тенденции каждой эпохи с избытком запечатлены страница за страницей, а образы брендов вплетены в американскую популярную культуру настолько эффективно, что почти каждый может узнать таких икон, как Marlboro Man или Spuds MacKenzie, фигуры настолько знакомые, что они могут появляться в рекламе без самого продукта.Другие рекламодатели придумывали умные и подсознательные подходы к продаже своих товаров, что подтвердила чрезвычайно успешная кампания Absolut. Даже врачи внесли свою лепту в извращенную версию пропаганды, засвидетельствовав, что курение успокаивает нервы и успокоит горло, в то же время превознося алкоголь как эликсир, способный принести социальный успех. Наслаждаетесь ли вы этими визуальными удовольствиями или любите вдыхать и погрязать в запретных удовольствиях, вы, безусловно, будете в восторге от этого исследования явно яркой — а иногда и противоречивой — главы в истории рекламы.Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.
3500 Руб.
Heimann Jim, Heller Steven 20th Century Alcohol & Tobacco Ads
Selling the most delicious vices Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history.
4546 Руб.
Хеллер С., Сильвер Э. 20th Century Alcohol & Tobacco Ads. 40th Ed.
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.
3346 Руб.
Хеллер С., Сильвер Э. 20th Century Alcohol & Tobacco Ads. 40th Ed.
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.
3346 Руб.
20th Century Stories
This series of Readers containing original, unsimplified stories written by famous classic and modern writers, now features four new titles. All the collections come with substantial support material for each story, including a short summary, a description of major themes, pre-reading vocabulary activities, post-reading language and comprehension exercises, a literary analysis section and essay questions. "The Macmillan Literature Collections" will help ease students' transition from graded Readers to authentic reading, giving them the joy of feeling that they are finally reading and studying literature just as it was written. Тексты произведений, представленных в книге, не адаптированы.
1756 Руб.
20th Century Photography
"Defining images of photographic art in this century." -Photo Art International, United Kingdom. The photographic collection of the Museum Ludwig Cologne is one of the most important collections of contemporary photography in the world. This book provides a fascinating insight into its rich diversity: conceptual art, abstraction, reportage - about 200 works works by around 100 of the 20th century's most famous international photographers, from Ansel to Joel Peter Witkin.
544 Руб.
20th Century Photography
The history of photography began nearly 200 years ago, but only relatively recently has it been fully recognised as a medium in its own right. Cologne's Museum Ludwig was the first museum of contemporary art to devote a substantial section to international photography. The L. Fritz Gruber collection, from which this book is drawn, is one of the most important in Germany and one of the most representative anywhere in the world, constituting the core of the museum's holdings.This book provides a fascinating insight into the collection's rich diversity; from conceptual art to abstraction to reportage, all of the major movements and genres are represented via a vast selection of the century's most remarkable photographs. From Ansel Adams to Piet Zwart, over 850 works are presented in alphabetical order by photographer, with descriptive texts and photographers' biographical details, providing a comprehensive and indispensable overview of 20th century photography.
3250 Руб.
Fiell Charlotte, Fiell Peter Design of the 20th Century
All of the most important and memorable landmarks of 20th century furniture, textiles, graphics, appliances, electronics, ceramics and more, listed alphabetically by designer. About the authors: Charlotte and Peter Fiell have written numerous TASCHEN books, including 1000 Chairs, Design of the 20th Century, Industrial Design A-Z, Scandinavian Design, Designing the 21st Century, Graphic Design for the 21st Century, 1000 Lights and Contemporary Graphic Design. They also edited TASCHEN's Decorative Art series and the 12-volume domus 1928-1999. Издание на английском языке.
718 Руб.
English Verse 20th Century
Книга знакомит читателя с английскими поэтами XX века в оригинале и в переводах на русский язык, выполненных петербургским поэтом-переводчиком Игорем Фрадкиным. Миниатюрное издание. Переводы Игоря Фрадкина
111 Руб.
Виниловая пластинка Art Blakey - Moanin'
Жанр: ДжазИсполнитель: Art BlakeyАльбом: Moanin'Год записи: 2020 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masters
5234 Руб.
Виниловая пластинка Evans Bill - Undercurrent
Жанр: ДжазИсполнитель: Evans BillАльбом: UndercurrentГод записи: 2023 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks
4670 Руб.
Виниловая пластинка Davis Miles - Milestones
Жанр: ДжазИсполнитель: Davis MilesАльбом: MilestonesГод записи: 2022 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks
5093 Руб.
Виниловая пластинка Reinhardt Django - Nuages
Жанр: ДжазИсполнитель: Reinhardt DjangoАльбом: NuagesГод записи: 2021 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks
4952 Руб.
Виниловая пластинка Coltrane John - Blue Train
Жанр: ДжазИсполнитель: Coltrane JohnАльбом: Blue TrainГод записи: 2022 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks
4670 Руб.
Виниловая пластинка Monk Thelonious - Monk's Music
Жанр: ДжазИсполнитель: Monk TheloniousАльбом: Monk's MusicГод записи: 2021 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks
4952 Руб.
Виниловая пластинка Getz Stan - Jazz Samba
Жанр: ДжазИсполнитель: Getz StanАльбом: Jazz SambaГод записи: 2022 годСостав набора: Аналоговая пластинкаКоличество носителей: 1Упаковка: СтандартнаяИздатель: 20th Century Masterworks
5797 Руб.